MARSHFIELD – A new smoothie bar, herbal tea and meal replacement Herbalife shake shop is opening downtown.
Nicole Bird hopes Mission Nutrition will fill a niche in the community. The shop opens at 10 a.m. Monday and guests will receive 50 percent off their first purchase.
“I want a coffee-shop atmosphere where friends can come and go, grab a smoothie or relax on a computer while sipping a drink,” she said.
Bird will play upbeat music and hopes the new location will be a gathering place for people after a workout or for a quick refresher.
Mission Nutrition, 111A W. Second St., offers 21 flavors of smoothies including Elvis (peanut butter and banana), espresso brownie, Fudgsicle, thin mint and cinnamon roll. Teas include PomBom (peach raspberry), chai and Beauty and the Beast (strawberry lemonade).
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Patrons can get a three-course nutritional punch for breakfast or lunch. First, you drink an aloe shot — a small glass of vitamin-packed aloe water. Next, you enjoy a healthy shake that features 24 grams of protein, 21 vitamins and minerals, and is only 200 calories. Finally, you are given an herbal tea to help boost your energy as you sip it throughout the day.
Bird, 27, never thought she would be running her own store, but after starting as a client with Herbalife, she moved up to become a coach and now a business owner.
She previously worked at the Fit Lab, an Herbalife smoothie location in Eau Claire.
Herbalife Nutrition is a marketing corporation that develops, markets and sells dietary supplements, weight management, sports nutrition and personal-care products.
“I am excited,” Bird said. “I became really into this when I noticed how much more energy I had (after using Herbalife products) and I have lost 14 pounds. I want to help others see what it’s all about.”
Bird went from signing a lease to opening the downtown location in less than two months.
With the help of landlords Chris and Erin Howard and her dad, Ed, along with a few others, Bird completely revamped the space. The walls are bright blue with a rustic smoothie bar and new light fixtures to create a bright, energetic vibe.
“The support I have gotten from fellow coaches and others here in Marshfield is amazing,” she said.
One aspect of the location that appealed to Bird is being across from Wenzel Plaza. She hopes she can work with those on the Wenzel Plaza board to serve drinks and be involved in spring and summer events at the plaza.
“This is something different for Marshfield,” she said. “The community has really reached out and offered to help out or let me know where I can get something for the store. It’s not too big, not too small. The mom-and-pop shops downtown … it’s where I envisioned starting a healthy alternative business.”
Mission Nutrition is open from 10 a.m. to 2 p.m. Monday through Friday. For more information, follow its Facebook page.