The multi-million dollar US sports nutrition market is dynamic and diverse beast. Despite a mainstreaming of the category, for many segments there are “seas of sameness” sitting next to white spaces ripe for innovation. Innovation is also occurring on the marketing and retail side, with the emergence of influencers – for better or for worse.
The webinar is titled White Spaces and Influencers: Winning in a Crowded Sports Nutrition Marketplace, and features Candace Nixon, Senior Influencer Marketing Manager for Nutrabolt (Cellucor | XTEND); Dr Susan Kleiner, Owner of High Performance Nutrition, LLC & Director of Science and Communications at Vitargo; John Venardos, VP of Regulatory and Government Affairs at Bodybuilding.com; and Tom Morgan, Senior Market Analyst for Lumina Intelligence.
This NutraIngredients-USA editorial webinar will take place on September 26, 2019 at 12:30pm Eastern / 9:30am Pacific.
For more information and to register for FREE, please click HERE.
The White Spaces and Influencers webinar is sponsored by:
Opitac: Kohjin’s high-quality Glutathione ingredient. The ingredient, often called the cell’s ‘master antioxidant,’ is part of the body’s endogenous antioxidant defenses. Studies conducted by Kohjin have shown that glutathione levels in the protein-bound fraction of blood increased significantly from one to two hours after oral supplementation.
Cluster Dextrin: Ezaki Glico’s new type of dextrin that is produced from amylopectin. As a component for sports drinks, Cluster Dextrin has been shown to have a short residence time in the stomach, which allows design of a sports drink that is quickly absorbed in the body.