BELMAR/LAKE COMO, NJ — The large banner placed in the windows of the vacant Santander building is turning heads on 10th Avenue. Advanced Physical Medicine and Rehabilitation, now located about one mile south in Lake Como, plans to move to the much-larger location by the spring.
Daniel Reizis, owner of Advanced PMR, said that he and business partner Harris Hafeez have purchased the building, which would nearly triple the amount of space for the growing practice.
Advance PMR, which offers physical therapy, acupuncture and other rehabilitation services, first opened at its current location at 1719 Main Street eight years ago.
“We’ve been in Lake Como since 2011. The community has been great to us, and we have already expanded our practice at 1719 Main Street from the original small footprint to take over the entire first floor and have again run out of space,” Dr. Reizis said.
“We’ve wanted to make a move for about two years now, but didn’t want to rush it until we found the perfect location that had both the growth potential and parking within a very close proximity to our current location,” he added.
With a total of more than 5,500 square feet on two floor, the new location will allow Advanced PMR to add to its host of rehabilitation-related services.
“Once open, we plan to offer physical therapy, acupuncture, sports medicine and nonoperative pain management, orthopedics and medical supplies,” said Dr. Reizis, a licensed physical therapist, certified orthotics practitioner and a National Academy of Sports Medicine personal trainer.
Advance PMR also plans to double the size of its existing 15-member work force, which includes clinical and support staff members.
Dr. Reizis also said that under a lease agreement with Santander, the ATM on the west side of the building would remain. Santander closed the branch in August 2017, marking the end of an institution that had been part of the Belmar community for 126 years.
While the sale price was not disclosed, the property is assessed at $1.2 million, according to the Monmouth County Tax Board. In terms of municipal approvals, a change of use for the property would need to be file, which may or may not require planning board approval, according to Borough Clerk April Claudio, who also serves as planning board secretary.
Currently, Advanced PMR handles between 180 and 200 patient visits per week, including some 70 patients from the surrounding area who are provided with free transportation to the facility.
In addition to its founding location in Lake Como, Advance PMR has offices in Brick, Edison, Manalapan, Morganville section of Marlboro and Red Bank. In June 2018, it partnered with Health Plus Management, LLC of Garden City, N.Y., encompassing a total of 30 state-of-the-art facilities throughout New York and New Jersey.
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